Bee Line simplified their complex software with human-centered design.

Bee Line is the world’s leading manufacturer of computer laser wheel alignment, tire balancing and frame correction for heavy duty trucks and trailers.


See our human-centered design process in action.

Visual Logic takes a scientific approach to design, and that helps us hone in on what’s useful, create something usable, and deliver products your customer can’t live without—and we'll do it together. See how we helped Bee Line turn their innovative idea into reality.

Explore more of our work.

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Connecting community services with donors to get the items they need at a given time.

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Military Demining System

Shifting complexity away from the user interface to enhance ability to perform missions safely.

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Multiplying online transactions by replicating the exhilaration a user feels at a live sporting event and making it simple to place a bet.

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