You want to ship a quality product—on time and on budget.


Making great software is hard.

There are a lot of things in play, and every day you make trade-offs in order to move your product one step forward. Despite all of it, we know you are trying to deliver a quality product.

We can help deliver products your customers will love.

(and so will management)

We take a scientific approach to design, and that helps us hone in on what’s useful, create something usable, and deliver products your customer can’t live without—and we'll do it together.

Understand the 'Why.'

We study user motivations and behaviors. What drives them to use your product? What are they seeking?

Solve the Right Problem.

We design a solution based on their needs, and the find the answer through testing with real users. It’s in an iterative process, but you should see improvements with every step.

Deliver a Vetted Solution.

Because we spend time designing and testing, you’ll know that real users find your system useful and usable. We’ll even show you metrics to prove it.

At many companies...

50% of development efforts are spent on avoidable rework.

Source: Why Software Fails

Here's what you can expect from us.

1 We're committed to your success.

Our philosophy is to be transparent, provide candid feedback, and collaborate with you. We know product design is a balancing act between business goals, engineering constraints, and the customer’s voice; we’ll work hard to ensure these valuable perspectives are heard and considered.

2 We’ll match your speed, workflow, and tools.

We know that every team works differently—there is no one-size-fits-all approach. We adapt to how your team works, and we are happy to use the tools that you use. Our goal is to make collaboration seamless and help you deliver on time.

3 We promote a culture of empathy.

Our human-centered approach not only drives great customer experiences, it also sends a message to your customer that you care about them. Doing this right will set you apart from your competition.

4 We provide clear blueprints for your developers.

We don’t just slide our designs under the door and walk away—we will be with you every step of the way to help answer questions as your team works through the development stage.

UX is the foundation of a strong product. Learn why.

Investing in UX yields results.

Every dollar invested in UX returns up to $100.

check Retain More Customers

Brands with a UX strategy build loyalty. 15% of people are less likely to switch brands.

check Happy Customers Spread the Word

Customers are 16% more likely to recommend brands with high UX scores.

check Attract New Customers

Companies that prioritize UX see a 14% increase in willingness to purchase.

check Beat the Competition

UX leaders have a 35% HIGHER stock performance than the S&P 500 average.

Why is UX worth the investment? Download our guide.

Your customers expect a great user experience. Your success (and your company's) is depending on it.

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"If you’re wanting to take your company’s brand or user engagement to the next level, you should most definitely spend some time with Visual Logic to see what they can do for you."

Michael Novotny
Senior Product Engineer and Past Client

See our process in action.

See how we helped NIITEK & the U.S. Army save lives with demining technology.

View Case Study

Have a big product idea? We can help you visualize it.

See How